Episode 065

Can a $1 Cleaning Bring More Patient Referrals?

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Dentists often respond to a new-patient slowdown by spending more on dental marketing. But when doubling the marketing budget breaks down, the answer may be sitting inside your existing patient base. Dr. Blake Hamblin and Gary Bird break down how patient referrals, team incentives, and a simple referral offer can help drive practice growth without simply spending more.

What you’ll learn in this episode:

  • Compare patient referrals at 81% reappointment and nearly $600 in first-visit spending vs. digital patients at 71% and just over $300
  • Build a team bonus around a specific patient-referral target
  • Use a $1 cleaning offer and scripting to generate referrals from existing patients
  • Test new marketing and referral strategies with a large enough sample size before abandoning them
  • Identify whether your practice is demand-constrained or supply-constrained and focus on the biggest bottleneck

Hosted by Dr. Blake Hamblin and Gary Bird, sharing real strategies from real practices, backed by data from 1,195+ dental offices.

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