▶️ Full 5-part Hygiene Crisis series playlist: youtube.com/playlist?list=PLc5Ru9aNk5_M
📥 Free Resource: go.mydentalplaybook.com/resources/hygienist-recruiting-ad-template
If you’re struggling to hire hygienists, offering a higher hourly wage probably isn’t the solution. In this episode, Gary Bird sits down with recruiting and operations leader Paige Mosquella to reveal why the best dental practices attract great hygienists without relying on expensive recruiting or bidding wars. Learn the mindset shift that can transform your hiring strategy and support long-term practice growth.
What you’ll learn in this episode:
- Discover the PPP Hiring Framework (Pain, Paradise, Process) that makes job ads stand out.
- Build a continuous pipeline of hygienists using free recruiting platforms like Indeed and Facebook Groups.
- Create flexible scheduling systems that improve hiring and retention without sacrificing standards.
- Refresh recruiting ads consistently to attract new candidates instead of relying on one-time postings.
- Strengthen your employer brand through culture, Google reviews, and a modern practice experience to win top talent.
This is Episode 2 of 5 in the Hygiene Crisis series. Watch the complete series in order here: youtube.com/playlist?list=PLc5Ru9aNk5_M
Episode order: The State of the Hygiene Market / Recruiting / Onboarding and KPIs / Pay and Compensation / PPO vs. Fee-for-Service
Hosted by Gary Bird, a dental marketing expert, and featuring recruiting leader Paige Mosquella, this episode shares proven hiring strategies used by successful dental practices. Backed by insights from more than 1,195 dental offices, you’ll learn practical systems that support hiring, practice growth, collections, fee-for-service success, and long-term scalability.
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