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If you plan to hire associates, expand locations, or go out of network, your practice name matters more than you think. This episode, Dr. Blake Hamblin and Gary Bird give you simple frameworks for deciding between SEO strength and brand strength, plus how to think about geography (urban vs rural) and long-term reputation risk.

What You’ll Learn:

• Your practice name is a strategy decision (branding, SEO, market positioning, future growth). 
• Avoid naming the practice after yourself if you plan to hire associates, it creates friction when patients only want “the name on the door.” 
• There are 3 proven scaling models for naming and branding (Aspen single-brand, Heartland multi-brand, Pacific hybrid).