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Dentists fear that running specials or offering $49 cleanings will cheapen their brand. In this episode, Dr. Blake Hamblin and Gary Bird explain why the right loss leader strategy actually increases trust, patient flow, and production.

What You’ll Learn:

• The difference between discounting and loss leaders (and why one works)
• How to use pricing strategy to attract, not cheapen, your brand
• How $49 cleanings can lead to $2,000+ in treatment, without hurting reputation